According to a large number of studies women are more green than men in both their attitudes and their actions. One study shows that women have a greater stake in managing climate change as they are “more likely to lose their lives and otherwise fare worse than men in extreme events from heat waves to hurricanes and tsunamis.” According to an international survey by Synovate,women are greener than men. A study published by France’s National Institute of Statistics and Economics shows that women emit less carbon than men. Men emit an average of 39.3 kilograms of carbon per day, where as women emits only 32.3 kilograms of carbon.
Here is a summary of the research that makes the point that women are better for the environment than their male counterparts.
According to Hansa-GCR women decision makers in business are more environmentally-conscious than men. The Center for Women’s Business Research (CWBR) released a brief called the “Environmental Consumerism Among Women Business Owners,” that reported the environmental friendliness of a product does have a moderate to major influence on the purchasing habits of 77% of women decision-makers in business.
Women are more likely than men to buy eco-oriented or recyclable products, according to an international study. This is significant because research indicates that women make at least 75 percent of home purchase decisions.
Response to Eco-Advertising
According to a 2009 report, State of World Population, women respond more positively to environmentally friendly advertising.
Women buy more environmentally conscious fashion design than men. The eco-fashion movement is big in women’s apparel. Women’s clothes are also smaller requiring less resources.
Women consume less meat and processed foods than men. According to two European studies – two categories of food that are especially resource-intensive. Women eat more fruits and vegetables, which use up less land, water and CO2.
Men drive and fly longer distances for their jobs, the European studies show. Women use more public transportation, which lessens their carbon footprint.
Aggressive driving lowers gas mileage by 33 percent on the highway, says the U.S. Department of Energy, and studies repeatedly show that women drive slower than men and are less likely to speed than men.
Richard Matthews is a consultant, eco- entrepreneur, green investor and author of numerous articles on sustainable positioning, eco-economics and enviro-politics. He is the owner of The Green Market Oracle a leading sustainable business blog and one of the Web’s most comprehensive resources on the business of the environment. Find The Green Market Oracle on Facebook and follow The Green Market Oracle’s twitter feed.