The Natural Step organisation has done significant work in the field and created a framework towards sustainability based on science. This framework is called "The Natural Step Framework" which is a framework for planning in complex systems and has helped hundreds of organisations worldwide integrate sustainable development. This is how they explain what we need to do in order to reach sustainability:

"In order to create a sustainability society, we must understand the root causes of un-sustainability. There are only four things that we are doing that inhibit the earth’s ability to maintain us and future generations. The Natural Step arrived at these root causes of un-sustainability by leading an international panel of scientists through a consensus process. To create a sustainable society, we must:
1. Eliminate our contribution to the progressive buildup of substances extracted from the Earth's crust (for example, heavy metals and fossil fuels).
2. Eliminate our contribution to the progressive buildup of chemicals and compounds produced by society (for example, dioxins, PCBs, and DDT ).
3. Eliminate our contribution to the progressive physical degradation and destruction of nature and natural processes (for example, continued over-harvesting forests and continued paving of critical wildlife habitat).
4. Eliminate our contribution to conditions that undermine people’s capacity to meet their basic human needs (for example, unsafe working conditions and not enough pay to meet basic human needs)."

Source: The Natural Step, 2009

GreenConduct.com accommodates a vibrant online focal point and platform where the corporate world and general public can meet in the context of sustainable development. We enable and encourage organisations to communicate their initiatives, progress and contribution towards a more sustainable society here at GreenConduct.com.

The information is provided for the general public and potential consumers to explore without cost or registration. Visitors can also take pleasure in sustainability publications, green news, featured articles, discussion forums and have their say in opinion polls.

It is completely free for the public to take pleasure in our service.

Organisations that wish to get access to our platform and publish information will pay an annual membership fee based on organisational size.

Member-organisations submit their own information on a regular basis.

We encourage members to continuously revisit to add new content, modify previous publications and remove out-dated information in order to keep it as fresh and up-to-date as possible.

The member-organisation who publish information are solely responsible for the information that is being submitted. However, all members have accepted and agreed to our Terms of Use.

Yes, you certainly can. Simply look for the print-icon following or next to each publication and article.

You find a text-area at the bottom of each publication where you can submit feedback, provided that the function has been switched on by the member-organisation.

Yes it will.

We try to publish new articles at least twice a week. Our sustainability news are always exceptionally fresh and updated constantly.

All previous articles can easily be accessed at following webpage.
http://www.greenconduct.com/articles.html.

To collect opinionated data from the public on various selected sustainability themes and publish a thorough yearly sustainability report. A new set of polls will be launched each month and we do this in order to ensure a sufficient sample-size.

Anything of interest with reference to sustainable development. However, promotional activity and offensive language are strictly forbidden. Please read our Term of Use.

Please report any violations of the Terms of Use by e-mailing to: abuse@greenconduct.com.

Our ambition is to accommodate a world-leading and vibrant online platform where the corporate world and general public can meet in the context of sustainable development. We enable and encourage organisations to communicate their initiatives, progress and contribution towards a more sustainable society here at GreenConduct.com. The information is provided for the general public and potential consumers to explore without cost or registration.

A membership gives you all the tools to publish and outline how your organisation contribute towards a sustainable society. It enables you to freely publish, modify and add content and receive feedback from visitors. Potential consumers will search for your organisation, read about your efforts and can easily click their way from our website to yours.

This is a new, smart and unique way to educate and interact with the general public and potential consumers about your sustainability initiatives in this ever changing world where ethics and human values will have an increased stake in consumer behaviour.

A membership of GreenConduct.com will give your organisation a whole new way of communicating your social and environmental initiatives. It will play an important part of educating your stakeholders, open up a dialogue and raise awareness about how your organisation contribute towards a more sustainable society. There are a wide variety of reasons and motivating facors to obtain a membership and they generally vary from organisation to organisation. However, following two main key scenarios can be exemplified and illustrated.

Scenario 1 - Your organisation is small to mid-sized and lack sophisticated online capability to easily publish sustainability content on a regular basis. You would then use your membership to publish sustainability content using our online platform and then link from your corporate website to GreenConduct.com displaying your sustainability efforts and then link back to your site.

Scenario 2 - GreenConduct.com is a powerful and ideal platform for larger organisations who proudly are making significant progress towards sustainability and wish to enhance their exposure in a perfectly suited forum, context and audience. The membership would function as a highly sophisticated add-on to their corporate website in order to enhance interactivity and targeting.

Obtain a Membership here, http://www.greenconduct.com/membership.html.

Even though your organisation do not have to, putting together a CSR/environmental report or by any other means communicating your sustainability efforts can give you a marketing edge. It can also improve your reputation, performance and well-being amongst everyone you depend on for success: your customers, the local community, your own employees, your investors and your suppliers.

Marketing - Customers are increasingly interested in the environment and social impact of businesses. Producing a true and honest CSR/environmental report and communicating your commitment can bring a marketing advantage by demonstrating your organisation´s awareness of its responsibilities

Stakeholder relations – Groups such as the media and environmental campaigners are scrutinising businesses environmental and social performance. Furthermore, if you do not already engage with stakeholders, showcasing your efforts can be a key element of a stakeholder engagement process that helps to establish a good relationship between you, your neighbours and the wider community.

Recruitment and retention – Potential job applicants increasingly look at the environmental and social performance of an organisation they are thinking about working for. In addition, you may find it easier to retain your existing staff.

Cost savings – CSR/environmental reporting and communication should focus your organisation´s attention on environmental performance. Typically, this will result in improved performance, which should lead to result in cost savings.

As a member you will need to create a public business profile which would include some basic organisational data. You would then publish any information demonstrating your contribution towards a more sustainable society or details about your sustainable development. Such information could be details of your environmental strategic plan, CSR-report, green policies, environmental efforts in form of e.g. sustainability investments, waste management, community involvement etc.

Or you may wish to publish short informal messages about your commitment and progress towards sustainability. A membership also enables you to upload and showcase environmental and/or sustainability reports.

You need to obtain a membership that will give you access to the members area from which you easily publish information.

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Yes, there are no strings attached. A monthly subscription can be cancelled at any time from your PayPal account. The annual membership is non-recurring and we will send you an extension request close to the end of the payed year.

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The choice is all yours and both options includes exactly the same features. However, an annual membership is more cost-effective while a monthly membership is slightly more flexible as you can subscribe for a few months to try it out.

Obtain a membership here, http://www.greenconduct.com/membership.html.

Yes, as a member you can easily modify and delete previous publications from the members-area.

Our services are intended for all organisations worldwide regardless of size and location that have a true and honest desire to reduce their social and environmental footprint and wish to publish honest and accurate information about their commitment.

It´s very easy. Simply go to http://www.greenconduct.com/membership.html and click on the big green button to get started. It takes you just a few minutes and you get instant access to the member´s area upon payment.

Annual Membership
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Monthly Membership
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Mid-market Business - 50-1000 Employees	EUR40 per month
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