As London looks to “inspire a generation” with Olympic wonders, companies look to inspire consumers through new cause and CR commitments. Here’s a sampling of cause and CR campaigns that are going for the gold during the 2012 Olympics:
Get your tissues ready. P&G’s “Thank you Mom” campaign is perhaps the most memorable and humanizing commercial to hit the air over the past month. The spot highlights arguably the real Olympic stars: the parents that make it all possible. But this is more than just a tear-jerking commercial; P&G thanked Olympic families by helping to send more than 2,000 parents to the games who might otherwise not be able to attend. Once in London, families can relax at the P&G Family Home, which welcomes more than 10,000 Olympic families from around the world, providing meals, internet access and beauty treatments featuring P&G products.
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KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Environment, Events, Conferences & Webinars, People, Social Action & Community Engagement, Technology. Innovation & Solutions, 2012 Olympics, Olympics, carbon offsetts, cause marketing, Cone