On July 10, 2012 Media Impact, along with its partners, the Government of the State of Chiapas and DIF Chiapas, signed an agreement with El Instituto de Investigaciones Sociales S.C. (The Institute for Social Research) as part of the monitoring and evaluation process of the Entertainment-Education TV drama Mucho Corazon: Donde el Amor florece in Chiapas, Mexico.
In August, the Institute will hold a focus group with Media Impact and the Chiapas team in order to plan a monitoring and evaluation process for the drama’s three central themes: sustainable agricultural development, school attendance, and financial literacy for women.
Contact Info:
Alex Cottin
+1 (212) 687-3046
acottin@mediaimpact.org
http://www.mediaimpact.org
KEYWORDS: PCI Media Impact, El Instituto de Investigaciones Sociales, ustainable agricultural development, school attendance, financial literacy for women
Associated Media: 
