Sparking a global movement of Outdoor Exploration
Hailing from South Central Los Angeles, The North Face ambassador Juan Martinez saw the stars for the first time at age 15. Summitting the Grand with Conrad Anker and being named a National Geographic Emerging Explorer are only the tip of the iceberg when it comes to Juan’s accomplishments. Juan is now leading the movement in reconnecting people to the outdoors, but it wasn’t an easy start.
Song: Broken Mirrors
Song: Go Outside
Jessica B. Lange
KEYWORDS: Conservation, Climate Change / Global Warming, Cause Marketing, Interactive Marketing, Social Media, Community, Engagement, Expert Connections, Positive Change, People, Social Development, Social Change, Social Actions, Teen Action, Volunteerism, Youth Action