(3BL Media) Chicago, IL – May 31, 2012 - Procter & Gamble received the Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends.
The award was accepted by Procter & Gamble Group President for North America Melanie Healey who delivered a keynote speech to 500 executives gathered for the 2012 Cause Marketing Forum conference held here today.
“This recognition is especially important to P&G because we deeply believe in the power of our people and our brands. Our brands improve people’s lives. Often in small ways. But no matters how small or big, the impact we have on people’s lives is personal and important to them, and therefore to us,” says Melanie Healey.
A cause marketing pioneer for more than three decades, Procter & Gamble focuses its social investments on supporting disadvantaged youth and providing relief when disaster strikes. Children’s safe drinking water, maternal vaccinations and educational access are just three of the many causes supported by the company and its well-known brands.
In her acceptance speech, Healey described how P&G’s approach to Cause Marketing has enabled the Company to grow many of its brands while touching and improving lives around the globe. “Improving the lives of the world’s consumers has been our mission with our brands, with our business growth, with our employee programs and with our social responsibility efforts,” adds Healey.
“The depth and breadth of Procter & Gamble’s marketing and corporate initiatives designed to do well by doing good is truly breathtaking,” said Cause Marketing Forum President David Hessekiel.
“Pampers 1 Pack = 1 Vaccine campaign with UNICEF to eradicate maternal and neonatal tetanus, Tide Loads of Hope which provides clothes cleaning services to disaster victims, decades of partnership with Special Olympics – the list of Procter & Gambles cause marketing programs goes on and on and continues to grow,” said Hessekiel. “Procter & Gamble sets a great example to other companies of successfully blending value with values,”
Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.
A wealth of information on cause marketing and CMF’s offerings can be found at www.causemarketingforum.com
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