Cone Communications’ Jonathan Yohannan discusses insights from the 2012 Cone Green Gap Trend Tracker
Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on how to make environmental messaging relevant to consumers.
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KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Marketing, Media & Communications, People, Social Action & Community Engagement, Reporting, Ratings & Rankings, Research, Environmental Marketing, environmental communications, supply chain, Consumers, expectations