Vapur encourages members to eliminate plastic bottle waste
(3BL Media) Westlake Village, CA – April 23, 2012 - When Vapur® introduced its innovative “Anti-Bottles” in 2009, not only was the company looking to make waves with its bold, trendy and versatile design, but Vapur also wanted to change the way consumers, well, consumed. Right out the gate, Vapur planted its roots deeply in environmental causes, and is expanding these efforts through an enhanced partnership with Recyclebank®.
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals at more than 3,000 local and national businesses. Through digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank aims to increase recycling rates, curb energy and water consumption, encourage smarter transportation, strengthen local economies and help people realize the financial benefits of making greener choices every day.
Intrigued by Recyclebank’s unique platform and motivated by the organization’s brand mission, Vapur is proud to participate in four of Recyclebank’s earth-conscious campaigns throughout the year, which include: World Water Week, Earth Month, Back to School and Holidays. During the Earth Day campaign, Recyclebank members receive a “buy one, get one free” offer for Vapur’s internationally acclaimed Anti-Bottles.
Vapur first partnered with Recyclebank in January, participating in Recyclebank’s standard rewards program that offers Recyclebank members a 20-percent discount on www.vapur.us. This standard reward will continue throughout the year, running simultaneously with Recyclebank’s the earth-conscious campaigns. The success of the program and Vapur’s commitment to Recyclebank’s mission prompted Vapur to expand its support of the organization. By partnering with like-minded companies, such as Recyclebank, Vapur can support its key mission while also sharing its message with more users and consumers.
“Each year more than 38 billion single-use water bottles end up in U.S. landfills,” says Jason Carignan, chief design officer and co-founder of Vapur. “Though the adoption of reusable water bottles has grown rapidly over the past few years, it has done little to stem the flow of plastic bottle waste. We can further promote our message of sustainability through our partnership with Recyclebank, and we are honored to be part of their larger action toward everyday conscious consumption.”
Vapur believes that a key reason for the lack of impact reuseable bottles has made on the quantity of disposable bottles in landfills is due to the inconvenience of toting a bulky rigid water bottle around on a daily basis. With this thought in mind, the incredible team at Vapur came up with the genius idea behind the Anti-Bottle. Vapur hopes, the convenience, design and affordability of the Anti-Bottle will compel consumers to change their behavior and adopt a new habit of more sustainable portable water consumption.
“At Recyclebank, we’re always searching for like-minded companies to partner with and together encourage people to be more conscious of how they consume and dispose of products every day,” said Sue Igoe, senior vice president of Account Management for Recyclebank. “We are thrilled that Vapur has expanded its partnership with us for 2012. Vapur’s unique and innovative Anti-Bottles are a great fit for our members, who want to make smart choices for their families that are also eco-conscious at the same time.”
All Vapur Anti-Bottles are manufactured in the United States and use less energy to make and transport than traditional bottles, and produce significantly less waste in our landfills. The Anti-Bottle is a unique and novel hydration collection that underscores the company’s vision and leadership in design.
About Vapur, Inc.
Founded in 2009, California-based Vapur, Inc. is on a mission to make hydration incomparably portable and convenient. As the leading designer, marketer and distributor of reusable, handheld, collapsible hydration products. Vapur’s complete line of Anti-Bottles® have been adopted by athletes, outdoor enthusiasts, celebrities, green activists, government agencies, fashion gurus, and families alike. Vapur’s ultra-durable Anti-Bottles® are proudly made in the USA, BPA-free, freezable and dishwasher-safe. Vapur is privately held, with products available in 13 countries worldwide and contributes a portion of all sales to water-related and environmental causes. For more information, visit www.vapur.us and as always, “Live Flexible.”
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit http://www.Recyclebank.com.
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KEYWORDS: Energy, Environment, Technology. Innovation & Solutions