Fashion retailer celebrates Earth Day as the #1 user of organic cotton and releases video on Exclusive Conscious* Collection and Sustainability
(3BL Media) April 20, 2012 – H&M has branded Conscious* as the name for all of the company’s work for a more sustainable fashion future. Conscious* Collections, Actions, and Products are at the core of the company’s corporate and fashion initiatives. The international fashion retailer is marking Earth Day by celebrating its certification by the Textile Exchange as the biggest user of organic cotton in the world. H&M also welcomes Earth Day this year by releasing a unique video featuring Head of Design, Ann-Sofie Johansson and Head of Sustainability, Helena Helmersson discussing the retailer’s Exclusive Glamour Collection and successful sustainable initiatives.
H&M’s Exclusive Glamour Collection and Conscious* fashion collection, now in stores in time for Earth Day, epitomizes the fusion between sustainability and fashion- using greener materials (such as organic cotton and hemp and recycled polyester) to create pieces reflecting the most popular of today’s latest trends. In keeping with H&M’s economic values, these collections remain within the H&M standard pricing- making high fashion and sustainable clothing accessible to all. “We want to make more sustainable fashion affordable and accessible to more and more people around our world- from the first idea to the choice of fabric,” says Johansson.
To view the video, please refer to: http://www.youtube.com/watch?
To download images of Exclusive Glamour Collection, please see: https://filexchange.
KEYWORDS: Ethical Consumersim, H&M, sustainability, csr, Corporate Social Responsibility, Eco Fashion, conscious collection, earth day, Textile Exchange, organic cotton, organic hemp, recycled polyester, Fashion, Sustainability Report