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Category Archives: CSR & Ethics
The 3 Stages of the Volunteer: What they need from you & how to recognize them
Tourist – Traveler – Guide. This is the journey of the volunteer. The great failure of volunteer coordinators lies in expecting tourists to act like guides, treating guides like tourists, and ignoring the traveler all together. Its time we meet people where they’re at. Here’s how to recognize employee volunteers at each stage, and how to treat them accordingly.
Tagged CSR, management, Volunteer
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Clooney, Coffee, Convenience and Credibility
George Clooney loves Nespresso – what else? Well, at least he claims that in the series of funny ads, which started in 2008. Have a look at the Nespresso TV spot, called “Mistaken”. Ever since the multinational company Nestlé launched the coffee capsules in the 1990s, it has spread all over the world and has become a multi-billion business.
Local Reporting: How ArcelorMittal Does It

ArcelorMittal is the world’s leading steel and mining company, with 100 million tonnes of annual production capacity and 260,000 employees across 60 countries and annual sales of $78 billion. I tried to imagine what 100 million tonnes of steel looks like. But I scored a blank.
Billboard Ecology: Turning Old Billboards into Consumer Goods
While the number of electronic billboards is on the rise, most billboards are still comprised of a single banner. Neither type of billboard ranks high in terms of sustainability.
Tagged CSR, Environment, sustainability
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Negative Externalities Are the Norm
Here’s a crazy but true fact: negative externalities are the norm — not the exception — in our current economic setup. Failure to recognize this fact has created a wild divergence between theory and practice when it comes to managing harm caused by economic activity.
Tagged Divergence, economics, green economy
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Shop ‘Til You Drop—but on Earth Day?

This year seemed to produce a bumper crop of Earth Day promotions — and a lot of accompanying media backlash. Stories written by Marc Gunther, Matt Wheeland, and a NYTimes piece by Elisabeth Rosenthal are three I saw and I’m sure you saw more yourself.
Formula One Needs a New Formula

The topic of the ethics of sports does not want to disappear from the news. Reading this weekend’s news about the death of a protestor during the Formula One race in Bahrain will raise eyebrows with any CSR (Corporate Social Reponsibility) Expert. Now it’s even Formula One, that has to answer questions of social responsibility.
Tagged CSR, Editors Choice, Ethics, Formula One, sports
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