- advertisement | advertise here
Recent Articles
- Men of Misplaced Faith
- USDA Certification Raises Bar for Biobased
- Scrooge Lives
- What ever happened to the Green New Deal?
- Video: The Inherent Design Flaws In The “Resource Based Economy” Model
- Video: The Zeitgeist Movement Explains a Resource Based Economic Model
- Video: A Resource-Based Economy
- Cheater Economics
- Greek Chorus
- Resourcefulness: A Lost Art
- Environmental Politics: Obama Versus the Republican Presidential Hopefuls
- Connecting Components of Renewable Energy
- Vision-and-Values-driven Leaders
- Renewable Energy Is Our Only Hope
- You, me and HIV
Stay In Touch With Us
- advertisement | advertise here
Category Archives: CSR & Ethics
USDA Certification Raises Bar for Biobased
With carbon footprint and energy independence on everyone’s minds, many marketers are looking to capitalize upon their product’s biobased content.
USDA Certification Raises Bar for Biobased
Tagged business, communication, CSR, green marketing
Leave a comment
Sustainable Brands (Whatever That Means?)
After struggling for a month or so to find topics that would interest both you and me, I am swamped with possibilities and will get to them as quickly as I can. For starters, this headline really intrigued me: “50 Fastest Growing Brands Serve a ‘Higher Purpose.’”
Sustainable Brands (Whatever That Means?)
Tagged Branding, communication, CSR, marketing
Leave a comment
Be the Change – But first Be Yourself
What do we know about the role of individuals as CSR change agents? Intuitively, we resonate with adages such as Gandhi’s ‘be the change you want to see in the world,’ or Margaret Mead’s famous quote: ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever does.’ But beyond these clichés, what do we really know about change in the context of CSR?
Be the Change – But first Be YourselfEnvironmentally Sustainable Goals for Business
Sustainability goals require a clear strategy with actionable plans and well defined measurable outcomes. Specific environmental impact goals include things like publicly declared goals on reducing carbon emissions, decreasing energy consumption, diminishing solid waste, conserving water, increasing renewable energy consumption and recycling.
Environmentally Sustainable Goals for BusinessGE, IBM and Ford still top performers in sustainability communications using social media
We’re pleased to feature a guest blog today from Matthew Yeomans, a leading expert on social media in the area of sustainability and CSR. We asked him to tell us a little more about the Social Media Sustainability Index, an impressive report that he recently authored on the state of social media sustainability communication among major international companies.
GE, IBM and Ford still top performers in sustainability communications using social media
Tagged Andrew Crane, CSR, Dirk Matten, Ford, GE, IBM, marketing, social media, sustainability
1 Comment
Down-under, are things upside down?
Last week we talked about executive pay and bonuses. If you read or watch the news today in Australia you will come across an entirely different story though.
Down-under, are things upside down?How Relevant is Sustainability to Business Executives?
There is no shortage of studies on the growing prevalence of sustainability in business. Here are some of the results from the more powerful ones.
How Relevant is Sustainability to Business Executives?Is the “Perfect” Product Perfect?
I was reading a long article in the Sunday NYTimes of January 22 about why the iPhone ended up being manufactured in China. The gist of the article is that China simply has developed a factory system we cannot match.
Is the “Perfect” Product Perfect?
Tagged apple, china, CSR, Ethics, iPhone, John R. Ehrenfeld, manufacturing, supply chain, united states
Leave a comment
Green Conduct on